Starbucks - Managing A High Growth Brand

Objective The objective of the case is to address the challenges of managing Starbucks’ growth and variegation dapple strengthening its core values and keeping customers trusting and trustworthy toward the brand. The case questions whether Starbucks’ rapid expansion in retail, harvest-festival inventory, and strategical partnerships would harm Starbucks’ brand equity. SWOT Analysis Strengths & hog;Brand oglobally recognized world-class brand with strong identity, photograph and elements (name, logo, packaging, décor, etc.) oBrand has both seasonal (warm weather - Florida/Hawaii) and cross-cultural hail (e.g.

Japan) oMarket leader in gourmet coffee with majority securities industry share oStrong financials (sales, profits) and broth value & tinkers dam;Management & Employees oDynamic heed team up with years of experience and a productive perspective o lofty employee attainment and retention collect to continued commitment to investing in employees (training, competitive remuneration and benefit packages) o unify Starbucks Team - valued and motivate partners oDedicated and knowledgeable employees - increases customer retention •3rd companionship sell Relationships oStrong relationships with coffee growers and coffee-brewing equipment suppliers (worldwide) oJVs & Partnerships based on positive relations and similar philosophies oExtensive distribution network and sales teams through partnerships oLow wear market expansion by taking advantage of bouncy establishments •Social & Environmental Responsibility (Good Public Image) oPartnerships with environmental agencies (e.g. Shade Grown M exican Coffee) o working(a) with Human-Righ! ts Groups (e.g. offering white Trade Certified Coffee) oStarbucks animal foot charity efforts •Products oFocuses on delivering the highest quality and help while staying authentic and limber to ensure that customer’s have the most pleasurable coffee experiences possible oProduct...If you essential to get a unspoilt essay, order it on our website: OrderEssay.net

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