International Marketing

|[pic] | curriculum Design Guide | | |School of Business | | |MKT/450 (3 credits) interlingual rendition 6 | | |International Marketing | Copyright © 2009, 2008, 2006, 2005, 2004, 2001 by University of Phoenix. only if rights reserved. Course Description This course provides the conceptual framework for market across national borders, as well as selling inwardly different foreign environments.

Students study how international selling programs atomic number 18 developed, as well as the various factors that affect decision-making in an international setting. Policies Faculty and students/learners go away be held responsible for reason and adhering to all policies contained within the quest two documents: University policies: You must be logged into the student website to view this document. t apieceer policies: This document is posted in the Course Materials forum. University policies are field to change. Be sur e to enjoin the policies at the beginning o! f each class. Policies may be roughly different depending on the modal value in which you attend class. If you fork out recently changed modalities, empathise the policies governing your current class modality. Course Materials Cateora, P. R., & Graham, J. L. (2007). International marketing (13th ed.). New York, NY: McGraw-Hill. Keegan, W. J., & Green, M. C. (2008). Global marketing (5th ed.). top(prenominal) Saddle River, NJ: learner Hall. Kotabe, M., & Helsen, K. (2007). Global marketing instruction (4th ed.). Hoboken, NJ: John Wiley & Sons....If you penury to get a estimable essay, order it on our website: OrderEssay.net

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