Sw Analysis of Lego Group

6.1 Strengths Brand name ??As a professional dawdle friendship since 1932, the brand name LEGO is advantageously-known to people in all all over the world as an important intangible asset asset. The LEGO icon elevated the brand identification as well as make a basic perspective of LEGO products, which scram increased per centum of repeat buying and brand loyalty by effecting consumer preference. Therefore, having a high identifiable brand name admit a medium-level strength. ?? Reputation and image with expanding customer groups ??With the motto, only the best(p) is proficient Enough, and the standard that all(prenominal) Lego piece must be manufactured to an exacting degree of precision, which means tolerances as small-scale as 10mm, LEGO has successfully built a appointed password report among consumers. Its vision, inspire children to explore and challenge their own yeasty potentiality, creates an aspiring image with intelligent exploitation. ??With the c ooperation with famous movies and games, large consumer groups, standardised film fans and game players, are more concerned in the play themes and licensed products . Compared with children, the new adult buyers stick high purchasing power, which means they can tender high price. Hence, positive reputation and image with expanding customer group offer a high-level strength.

?? Recognizable core item with producing commence ??Known as Toy of the Century, the LEGO brick with the unique pattern of interlocking tubes oblation unlimited building possibilities stands out among toys. It encourages fictive and structured problem-solving, rarity and imagination. According to the articl e, annual production of Lego bricks averages! about 36 one million million million per year, or about 1140 elements per second. If all the Lego bricks ever produced were to be dissever evenly among a world population of six billion, each person would occupy 62 Lego bricks. ?? Being a division of LEGO image, Lego bricks have been core to companys history and success. As a result, the recognizable...If you want to get a full essay, company it on our website: OrderEssay.net

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